nfl

Saints, Browns gain Italy marketing rights

Published March 30, 2026 · Updated March 30, 2026 · NBC Sports

The NFL has added Italy to its Global Markets Program, with the Saints and Browns securing the first marketing rights in the country starting in 2026.

The league now operates in 22 international markets following Italy's addition. With marketing rights typically leading to international games, both the Saints and Browns could potentially play in Italy as the NFL expands its global footprint.

Additionally, the Raiders have expanded their international market rights to include Canada, the United Kingdom, and the United Arab Emirates, as the league continues its global growth strategy.

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