College Football NIL Market Doubles in Two Years

According to NIL data provider Opendorse, Big Ten schools are expected to spend an average of $48.2 million annually across all sports this year, with the SEC following closely behind at $44.5 million. The ACC and Big 12 are projected to spend around half those figures at $29.4 million and $24.3 million respectively.

This represents a significant increase from just two years ago when Ohio State coach Ryan Day estimated his program needed $13 million in NIL money to retain its roster. The financial requirements to compete in high-major college football have seemingly doubled almost every offseason for the last five years, driven by a win-at-all-costs mentality that shows no signs of slowing down. xsportfeed.life