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FIFA Abandons World Cup Commercialization Plan

FIFA president Gianni Infantino announced early Wednesday that the organization has abandoned plans to create a subsidiary for World Cup commercialization.

FIFA president Gianni Infantino announced in a statement released early Wednesday that the organization has abandoned its plan to create a subsidiary dedicated to commercializing the World Cup. The decision comes after the proposal created significant divisions among stakeholders. fish-roadgame.com

"After carefully listening to all opinions, it has become clear that the project has created divisions of such a nature that, regardless of the level of support, it no longer benefits the originally stated objective," the FIFA communication stated. The organization emphasized that its purpose "has always been, and always will be, to unite and improve," leading to the conclusion that "this proposal will not move forward."