Kai Trewin gains 100k Instagram followers

Socceroos defender Kai Trewin has become the latest player caught up in an Instagram trend aiming to make relatively low-profile World Cup squad members famous before the tournament begins. The campaign has helped him surpass 100,000 followers.

The social media battle extends beyond Australia, with New Zealand's Tim Payne also gaining attention as he surpasses All Blacks in some metric, highlighting the pre-World Cup competition between football influencers from neighboring nations. newsindata.com