Zurich Boosts Running Community in Spain

Zurich Seguros has been promoting running in Spain for over a decade, sponsoring the five major marathons in the country and creating impactful community initiatives. The company's 'De Pies a Cabeza' community now includes nearly 70,000 runners who share training tips, set challenges, and spread their passion for the sport.

According to Vicente Cancio, CEO of Grupo Zurich in Spain, what makes their approach unique is the deep commitment to cities, communities, and individual runners beyond mere sponsorship. The company's presence at events like the Zurich Rock'n'Roll Running Series in Madrid, the Zurich Marató de Barcelona, and the Maratón Valencia Trinidad Alfonso Zurich demonstrates this holistic approach to supporting the running community. moryak.biz