Ineos target £800m milestone at Man Utd by 2028 under Project 90

Sir Jim Ratcliffe, since taking charge of football operations at Old Trafford through Ineos, has made financial stability a priority for Manchester United.

Cost-cutting measures introduced under the new regime have been controversial in the eyes of some fans. However, Ineos remain committed to running the club with more financial discipline than seen under previous owners.

Despite a poor season under Ruben Amorim, United achieved a club-record revenue of £667 million, as reported in their latest 2024/25 accounts.

The upcoming Q2 earnings report is expected to show that revenues for 2025/26 will fall between £640-660m, despite the impact of missing out on Champions League football.

Manchester United confident they can hit £800 million in revenue by 2028

According to BBC Sport, Manchester United are targeting a record-breaking £800 million revenue figure by 2028, aiming to set a new benchmark in the Premier League.

The club’s financial ambitions rest on several key factors: consistent Champions League involvement, stronger commercial partnerships, and further gains in matchday income.

United currently lead the league with £136 million in matchday revenue, and a return to European competition should only increase that total thanks to more home fixtures at Old Trafford.

There are also long-term plans for a 100,000-capacity stadium which will eventually drive up earnings further, though it is not expected to be ready until around the 2030/31 season.

In the short term, Ineos are hoping ‘Project 90’ can help close the gap and put them on track towards their £800m revenue target over the next few years.

Man United push ahead with ‘Project 90’ under Ineos

The heavy debt burden left behind by the Glazer family still hangs over United, and it has fallen to Ineos to try and steady the finances.

To address this, the club has put in place Project 90, an initiative aiming to boost United’s balance sheet by £90 million each year.

The idea started circulating around the start of the 2025/26 campaign. This season marks its first full year in operation.

United are looking at every possible avenue to grow revenue, from cost cuts and commercial deals to player trading and prize money from competitions.

The main aim for this season is to get back into the Champions League. That alone would give United a financial lift of about £100 million.

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